Brand Story

Feel the realm of charm and witness the legend of ray. Keep Loving Keep Shining. Shining House, a model of art jewelry, continues to shine with the stars. Shine together with the brand ambassador Tong Liya. Shining House has always been active in art and fashion galas and is committed to promoting the jewelry with exquisite craftsmanship and inspiration. It is the starjewelry brand for domestic and foreign galas such as Cannes International Film Festival, ELLE Style Awards, and Chinese Film Festival.

By virtue of its industry influence and good reputation, Shining House has successively won the "China Famous Brand", "China's 500 Most Valuable Brands", "Top 10 in China Jewelry Industry", "China Jewelry Industry Famous Brand", "The Most Satisfied Consumer Brand in China Jewelry Industry", "The Most Influential Brand in China Jewelry Industry", "National No. 1 Diamond Sales Brand", "China Famous Brand" and other awards and honorary titles. Meanwhile, it is the vice president unit of the Asian Federation of Jewelry, and standing director unit of the Gems &Jewelry Trade Association of China.


Art Jewelry Model

Shining House is committed to promoting the jewelry with exquisite craftsmanship and artistic inspiration. Integrating perfect cut diamonds with romantic art design, Shining House constantly innovates and makes breakthroughs, bringing diamond design and artistic concepts into one.


Classic Bright

Shining House pursues the extraordinary quality of products, insists on rigorous selection of rough diamonds, and constantly creates new realms of cutting art, so that the characteristics and brilliance of diamonds can be displayed to the greatest extent.


A Romantic Legend Spanning the Centuries

Over the past century and a half, countless jewelry craftsmen have promoted jewelry skills to new heights with their wisdom and pursuit of exquisite craftsmanship.

Shining House, known for making precious diamonds, inherits the exquisite craftsmanship of hundreds of years, and creates well-respected jewelry art treasures with innovative ideas.